Is our mission, whether you are an athlete, an explorer or just someone trying to get better at what you do. We are here to support your journey.
CULT OF RECREATIONALISM
A BRAND WITH PURPOSE
BUBS Naturals is more than a nutrition company — it’s a commitment to adventure, wellness, and giving back. Inspired by Glen “BUB” Doherty, a Navy SEAL and lifelong adventurer, we help people push their limits and embrace life’s challenges. Glen believed success isn’t measured in wealth but in time spent doing what you love, and that spirit drives everything we do.
We thrive on challenge, whether in the gym, the mountains, or everyday life. Our products are crafted with natural, high-quality ingredients to help you perform at your best. Beyond wellness, we believe in making a difference, following the 10% Rule — donating 10% of all profits to charity. Adventure, wellness, and giving back are at the heart of everything we do.
CULT OF RECREATIONALISM
A BRAND WITH PURPOSE
BUBS Naturals is more than a nutrition company — it’s a commitment to adventure, wellness, and giving back. Inspired by Glen “BUB” Doherty, a Navy SEAL and lifelong adventurer, we help people push their limits and embrace life’s challenges. Glen believed success isn’t measured in wealth but in time spent doing what you love, and that spirit drives everything we do.
We thrive on challenge, whether in the gym, the mountains, or everyday life. Our products are crafted with natural, high-quality ingredients to help you perform at your best. Beyond wellness, we believe in making a difference, following the 10% Rule — donating 10% of all profits to charity. Adventure, wellness, and giving back are at the heart of everything we do.
WE ARE PAYING IT FORWARD
10% OF ALL PROFITS GO TO CHARITY
BUBS Naturals is more than a health supplement company—it’s a commitment to adventure, wellness, and giving back. Inspired by Glen “BUB” Doherty, a Navy SEAL and lifelong adventurer, we help people push their limits and embrace life’s challenges. Glen believed success isn’t measured in wealth but in time spent doing what you love, and that spirit drives everything we do.
We thrive on challenge, whether in the gym, the mountains, or everyday life. Our products are crafted with natural, high-quality ingredients to help you perform at your best. Beyond wellness, we believe in making a difference, following the 10% Rule—donating 10% of all profits to charity. Adventure, wellness, and giving back are at the heart of everything we do.
WE ARE PAYING IT FORWARD
10% OF ALL PROFITS GO TO CHARITY
BUBS Naturals is more than a health supplement company—it’s a commitment to adventure, wellness, and giving back. Inspired by Glen “BUB” Doherty, a Navy SEAL and lifelong adventurer, we help people push their limits and embrace life’s challenges. Glen believed success isn’t measured in wealth but in time spent doing what you love, and that spirit drives everything we do.
We thrive on challenge, whether in the gym, the mountains, or everyday life. Our products are crafted with natural, high-quality ingredients to help you perform at your best. Beyond wellness, we believe in making a difference, following the 10% Rule—donating 10% of all profits to charity. Adventure, wellness, and giving back are at the heart of everything we do.
$220,345 DONATED
To the Glen Doherty Foundation, Learn more
FROM THE FOUNDER
Glen and I grew up together and shared more adventures than I would have thought possible. Along the way there were mountains climbed, trails biked, waves surfed, powder harvested, laughs to be had, life lessons learned and so much more. Those years were formative. Today we are honored to celebrate his legacy. It serves as the inspiration and Northstar behind BUBS Naturals. We exist to make a positive impact on your world with our brand and by helping others with our 10% rule. As Glen used to say DRIVE IT LIKE YOU STOLE IT!
-Sean lake - Founder
FROM THE FOUNDER
Glen and I grew up together and shared more adventures than I would have thought possible. Along the way there were mountains climbed, trails biked, waves surfed, powder harvested, laughs to be had, life lessons learned and so much more. Those years were formative. Today we are honored to celebrate his legacy. It serves as the inspiration and Northstar behind BUBS Naturals. We exist to make a positive impact on your world with our brand and by helping others with our 10% rule. As Glen used to say DRIVE IT LIKE YOU STOLE IT!
-Sean lake - Founder
